AlphaWoW shows how you can control a character in the popular video game World of Warcraft, with your brain. You play a druid. Druids can change into animals. In your human (elf) form you are very good at casting spells, but you are also physically weak. When you change into a bear you are strong and very good at close combat with your sharp claws and teeth. Your brain activity is analysed for alpha activity (in the frequency band of 8-12Hz), which is related to relaxed alertness. When you are stressed you change into a bear, and when you relax you revert to your human form. Each form comes with its own game-play.

Press:
- Noorderlicht Nieuwslicht (tv)
- Vara ConsumentenTV24: Alweer een innovatie op het gebied van gamen (tv)
- Teleac Hoe?Zo!: Computerspel bestuurd door emoties (radio)
- Teleac Hoe?Zo!: Met je humeur een computergame besturen (radio)
- Radio Enschede (radio)
- Telegraaf: Met gedachten computer besturen (newspaper)
Demonstrations:
- TEDx, Amsterdam, NL (November 2009)
- Discovery, Amsterdam, NL (September 2009)
- Illusio, Amsterdam, NL (September 2009)
- aBCI (ACII workshop), Amsterdam, NL (September 2009)
- Intetain Conference, Amsterdam, NL (June 2009)
- ICT Delta, Utrecht, NL (May 2009)
- AISB Conference, AI&Games track, Edinburough, UK (April 2009)
- Second round of the Dutch Olympiad in Informatics, Enschede, NL (April 2009)
- Demomarkt Voorlichtingsdagen University of Twente, Enschede, NL (March 2009)